Most of our ideas stem from drinking wine.
We should probably be more alarmed than we are, but that’s a story for another time. When we set about creating this set of gift tags, we really delved into reasons why people do the things they do – whether it’s buying apology flowers, edible chocolate panties, or just bringing home comfort takeout food and a box of tissues… there’s always a “because” factor. The Because gift tag line celebrates those moments.
The exterior sleeve with the “because…” opening line is printed with a custom “b/c” pattern on metallic cover socks in a variety of colors. It’s meant to playfully hide the message inside without being too formal. Simply slip off the outer sleeve for the reveal. The interior cards are about the size of a business card and printed in black ink on triple thick cotton stock with a pillowy texture and rigid feel. Fitted with a nickel eyelet and packaged with jute twine, it’s a self-contained secret message in a bottle that can be tied onto just about anything.
the details letterpress-printed gift tags and sleeves designed by Amy Pienta printed by Mitch Hanson on a Heidelberg Windmill press paper 314# Gruppo Cordenons (Neenah) Wild cover, in white; 105# Gruppo Cordenons (Neenah) Stardream cover, in multiple colors inks black and blind finishing diecut sleeves and eyeleted tags